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Ratings : ★★★★☆ (4.4/5)
Genre : Business / Marketing / Strategy / Management / Non-Fiction

Review:
''Marketing & Business Strategy by Lewie Diasz is a comprehensive and practical guide to strategic marketing and business planning, uniquely tailored to the Sri Lankan context. Diasz, a respected scholar and practitioner, combines global best practices with local case studies to make the concepts accessible and relevant. The book covers strategic marketing planning, marketing audits, competitor analysis, portfolio analysis, SWOT analysis, and stakeholder analysis. It includes valuable case studies on leading Sri Lankan companies such as ODEL and Dialog Axiata. The book has received high praise from distinguished academics including Prof. Malcolm McDonald, Prof. Gerry Johnson, Prof. David Aaker, Prof. Kevin Lane Keller, and Dr. Dave Chaffey. Whether you are a student, a business professional, or a corporate leader, this book offers practical tools and insights to help you develop and implement effective marketing and business strategies. A must-read for anyone doing business in Sri Lanka.''