Tab Article

Ratings: ★★★★★ (5/5)
Genre: Business, Management, Leadership, Technology, Non-Fiction

Book Review:
''How Google Works'' by Eric Schmidt and Jonathan Rosenberg is an essential and highly entertaining guide to the management principles and culture that made Google one of the most successful companies in the world. As a New York Times bestseller, this book offers a rare and insightful look inside the iconic company from two of its most senior leaders.

The book is filled with fascinating anecdotes from Google's corporate history and provides practical lessons on everything from hiring and talent development to innovation and decision-making. Schmidt and Rosenberg introduce the concept of the ''smart creative''—a new breed of employee who is key to success in the digital age—and explain how companies can attract and nurture these individuals. They also show how technology has shifted power from companies to consumers and why superior products are the key to thriving in an ever-changing landscape.

The Independent describes it as ''a blink view of what it is to work at one of the world's most successful companies.'' This is a must-read for anyone in business, management, or technology who wants to understand what it takes to build and sustain a truly innovative company .