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Ratings: ★★★★★ (A classic, highly recommended book in its field by experts like David Ogilvy, rated 5/5)
Genre: Business, Marketing, Advertising, Copywriting, Direct Mail, Sales, Writing, Communication

Book Review :
''Drayton Bird's 'How to Write Sales Letters That Sell' is a timeless classic and arguably the definitive guide on the subject. Endorsed by advertising legend David Ogilvy himself, this book is a masterclass in persuasive communication. Bird distills decades of direct marketing wisdom into clear, actionable principles. What sets it apart is its practicality—it's filled with concrete examples of what works and what doesn't, allowing readers to see the theory in action. The advice covers everything from understanding psychology and crafting compelling offers to perfecting layout and timing. While focused on direct mail, its lessons on clarity, benefit-driven language, and reader psychology are invaluable for any form of sales or marketing writing. This updated edition remains an indispensable tool for anyone whose job involves persuading people with words.''