Lateral Thinking: Creativity Step by Step
Lateral Thinking: Creativity Step by Step
Lateral Thinking: Creativity Step by Step
Lateral Thinking: Creativity Step by Step

Lateral Thinking: Creativity Step by Step

  • Category: PHILOSOPHY & PSYCHOLOGY
  • Brands: 2nd Hand Bookshop
  • Product Code: 100-02-02-E5014-1-A
  • Language: English
  • ISBN No: 9780060903251
  • Author: Edward de Bono
  • Publisher: Harper Perennial
  • Availability: In Stock
LKR 500.00

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Genre: Self-Help, Business, Psychology, Creativity
Rating: ★★★★★ (5/5)

Book Review:
This book is a classic and foundational text on the art of creative thinking. Edward de Bono, the pioneering authority in the field, introduces the powerful concept of ''lateral thinking''—a method for generating new ideas and solving problems by breaking free from traditional, step-by-step ''vertical'' logic.

De Bono argues that while logical thinking is useful for excluding what is wrong, lateral thinking is essential for creating what is right. The book provides practical techniques to move beyond just waiting for inspiration, offering a structured approach to creativity that can be learned and practiced. Praised as ''very useful for teachers and non-teachers alike,'' it is an invaluable guide for anyone in business, education, or the arts who wants to enhance their problem-solving skills and innovate more effectively. A timeless manual for unlocking creative potential.

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