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Genre: Textbook, Business, Marketing
Rating: ★★★★★ (5/5)

Book Review:
This book is a world-renowned and comprehensive introductory textbook that has guided countless students through the fundamental principles of marketing. Written by leading authorities Gary Armstrong and Philip Kotler, it provides a clear, engaging, and practical overview of the entire marketing process, from understanding customer needs to building integrated marketing campaigns.

This low-price edition makes this essential resource accessible to students in South Asia. The book is well-supported by online resources through the ''PHILIP'' platform, offering interactive study guides, current events, and other academic tools. It is the gold-standard introduction for anyone beginning their studies in business or marketing, perfectly blending theoretical concepts with real-world application. An indispensable resource for the aspiring marketer.