The Lexus and the Olive Tree
The Lexus and the Olive Tree
The Lexus and the Olive Tree
The Lexus and the Olive Tree

The Lexus and the Olive Tree

  • Category: BUSINESS & MANAGEMENT
  • Brands: 2nd Hand Bookshop
  • Product Code: 650-04-01-T5010-1-B
  • Language: English
  • ISBN No: 9780007360895
  • Author: Thomas L. Friedman
  • Publisher: Harper Collins Publisher
  • Availability: In Stock
LKR 500.00

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Genre: Non-Fiction, Economics, International Relations, Politics
Ratings: ⭐⭐⭐⭐☆ (4.5/5 - as a foundational text on globalization)

Book Review:
In this groundbreaking and highly accessible book, Pulitzer Prize-winning journalist Thomas Friedman provides one of the most influential frameworks for understanding the post-Cold War world. The title's central metaphor is brilliant and enduring: the ''Lexus'' represents the drive for prosperity, technology, and modernization (globalization), while the ''Olive Tree'' stands for the ancient forces of identity, community, tradition, and homeland.

Friedman argues that the defining struggle of our era is the tension and interaction between these two forces. He travels the globe, weaving together anecdotes from Indonesian entrepreneurs, Wall Street traders, and Middle Eastern students to illustrate how this new system of globalization impacts everything from international politics to local economies.

While written at the turn of the century, the book's core insights remain profoundly relevant. It is an entertaining, bird's-eye view of the complex forces that shape our daily news and financial markets. ''The Lexus and the Olive Tree'' is essential reading for anyone seeking to understand the fundamental dynamics of the modern globalized world.

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