Tab Article

Genre: Business & Communication / Textbook
Rating: ★★★★☆ (4.5/5)

Book Review:
Fraser Seitel's ''The Practice of Public Relations'' remains a cornerstone text in communication studies. This 7th edition successfully bridges core PR principles with the digital realities of the modern world. Its greatest strength lies in the practical, real-world case studies—from crisis management to digital campaigns—that bring theory to life. The ''Voice of Experience'' interviews and ''A Question of Ethics'' segments add invaluable practitioner insight and moral framework. While dense and thoroughly academic, it is written with a clarity that benefits both university students and new professionals. Some may find the pace of digital change has overtaken a few specific examples, but the foundational strategies and ethical discussions are timeless. Highly recommended as a comprehensive introduction and reliable reference.