Total Competition: Lessons in Strategy from Formula One
Total Competition: Lessons in Strategy from Formula One
Total Competition: Lessons in Strategy from Formula One
Total Competition: Lessons in Strategy from Formula One

Total Competition: Lessons in Strategy from Formula One

  • Category: BUSINESS & MANAGEMENT
  • Brands: 2nd Hand Bookshop
  • Product Code: 650-01-03-R5070-1-B
  • Language: English
  • ISBN No: 9781471176203
  • Author: Ross Brawn
  • Publisher: Simon & Schuster
  • Availability: Out of Stock
LKR 850.00

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Ratings: ★★★★★ (5/5)
Genre: Business, Autobiography, Sports, Leadership, Management, Strategy

Book Review:
''Total Competition'' is a masterclass in strategic thinking, delivered from the cockpit of the world's most demanding and technologically advanced sport. Ross Brawn, the engineering maestro behind multiple championship-winning F1 teams, teams up with former Williams chairman Adam Parr to produce a book that is far more than a memoir.
The narrative is gripping, taking readers behind the scenes of legendary moments in F1 history, from the rise of Michael Schumacher to the against-all-odds championship win of Brawn GP in 2009. But the real genius of the book lies in its ability to extract profound business lessons from these stories. Each chapter delves into a core strategic principle—such as resource allocation, innovation under constraints, or creating a culture of excellence—and illustrates it with vivid, real-world examples from the racetrack and the factory.
What sets it apart is the dual perspective: Brawn's unparalleled technical and tactical insight paired with Parr's analytical, big-picture view of the sport's business and politics. The result is a compelling, intellectually rich read that will resonate with F1 aficionados and corporate strategists alike. As Autosport declared, ''This is a must-read.'' It successfully translates the high-stakes drama of Formula One into actionable wisdom for anyone striving to win in their own field of ''total competition.''

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