Trust: Creating the Foundation for Entrepreneurship in Developing Countries
Trust: Creating the Foundation for Entrepreneurship in Developing Countries
Trust: Creating the Foundation for Entrepreneurship in Developing Countries
Trust: Creating the Foundation for Entrepreneurship in Developing Countries

Trust: Creating the Foundation for Entrepreneurship in Developing Countries

  • Category: BUSINESS & MANAGEMENT
  • Brands: 2nd Hand Bookshop
  • Product Code: 650-01-02-T5009-1-A
  • Language: English
  • ISBN No: 9781523085019
  • Author: Tarun Khanna
  • Publisher: Berrett-Koehler Publishers
  • Availability: In Stock
LKR 500.00

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Genre: Business, Economics, Entrepreneurship, Development Studies
Rating: ★★★★★ (5/5)

Book Review:
This book tackles a fundamental yet often overlooked ingredient for success in emerging economies: Trust. Harvard Business School professor Tarun Khanna argues that in developing countries, where formal institutions like laws and regulations are weak, entrepreneurs must actively build ''webs of trust'' to complement their business solutions.

The book is a highly readable narrative, weaving together inspiring stories of conventional and social entrepreneurs from around the world. It provides a powerful framework for how to create the conditions for innovation and scale in challenging environments. Endorsed by global leaders like Ratan Tata and Nandan Nilekani, the principles in this book are hailed as more vital to progress than the latest technologies.

An essential and timely read for aspiring entrepreneurs, investors, and policymakers. It demonstrates that the ability to generate and retain trust is what separates a fleeting idea from a lasting, transformative enterprise. A masterful work on the human element of economic development.

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