Tab Article

Ratings: ★★★★☆ (4.4/5)
Genre: Business Management / Leadership / Innovation / Corporate Strategy

Review:
The Apple Way reveals the secrets and management principles that keep Apple far ahead of the curve. This book outlines 12 winning strategies, including: making the customer and product king, balancing manufacturing with delivery logistics, motivating people outside the company to do your marketing, inventing new distribution channels, deciding on your company image and sticking to your guns, leapfrogging the competition, and learning from both successes and missteps. Essential reading for business leaders, managers, and entrepreneurs seeking to implement innovative strategies in their organizations.